Content Planning with AI

Turn your messy ideas into a sustainable, repeatable content system.

📅 Content Planning: From Chaos to Consistency

Most creators don’t fail because they lack ideas; they fail because they lack a system. AI is the perfect tool for bridge-building—taking a raw “spark” and turning it into a scheduled piece of content without the burnout.

⚡ Quick Win: The “Batching” Blueprint

Use this when you have a list of raw ideas but don’t know where to start:

Try this prompt:

“I have these 5 raw content ideas: [List Ideas].

  1. Group them into a logical order (e.g., beginner to advanced).
  2. Suggest which one should be a long-form post and which should be short-form ’teasers.'
  3. Give me a 1-sentence ‘Pre-Hook’ for each to use as a social media announcement.”

🏗️ Content Planning Missions

🛠️ Mission 1: The Idea Architect

Stop losing your best ideas to random sticky notes. Your first mission is to use AI to categorize and “score” your ideas based on effort and impact.

  • The Effort-to-Impact Matrix Use AI to help you decide which projects to tackle first when your energy is high.

    Try this: “Here is my backlog of ideas: [Paste List]. Analyze each one. Rate them on a scale of 1-10 for ‘High Effort’ (how long it takes to make) and ‘High Impact’ (how much the audience will care). Help me pick the ‘Quick Wins’ for this week.”

  • The Topic Pillar Sort Organize your ideas into “Pillars” so your feed doesn’t feel scattered.

    Try this: “Look at these ideas and group them into 3 main ‘Content Pillars.’ Identify any gaps where I haven’t talked about [Specific Topic] in a while.”

🛠️ Mission 2: The Energy-Based Calendar

Standard calendars ignore how you feel. Use AI to architect a schedule that matches your natural creative rhythms.

  • The Creative Energy Map Map your tasks to your “Peak Performance” hours to avoid creative burnout.

    Try this: “I am most creative in the [Morning/Evening] but hit a slump around [Time]. Based on these tasks—Writing, Editing, Researching, and Admin—build me a 4-day content creation schedule that puts the ‘Heavy Lifting’ in my peak hours.”

🛠️ Mission 3: The Multi-Platform “Content Buffet”

Never create a piece of content once. Turn every “Pillar” piece into a buffet of smaller, platform-specific snacks.

  • The Distribution Plan Generate a 10-day distribution schedule for a single major piece of content.

    Try this: “I am publishing a major [Blog/Video] on Monday. Create a distribution plan for the next 10 days. Include 2 ‘Teasers’ for the weekend before, a ‘Launch’ post, and 3 ‘Reminders’ that highlight different sub-points of the content.”

📈 Strategic Architecture

Beyond the daily calendar, use AI to zoom out and look at the “Big Picture” of your growth.

Analyze Your Niche

Don’t create in a vacuum. Use AI to find where your audience’s needs and your skills overlap.

  • Underserved Topics: Ask AI, “In the [Your Niche] space, what are the top 5 questions people ask that are usually met with generic or boring answers?”
  • Format Performance: Ask AI to analyze current trends: “For [Topic], what is performing better right now: deep-dive long-form or rapid-fire short-form?”

Long-Term Growth Paths

Plan where you want to be in six months, not just six days.

  • Content Pillars: Use AI to define 3-4 “North Star” topics that your brand will be known for.
  • Brand Positioning: Ask AI to “Red Team” your current bio and content: “What is the one thing I do differently than anyone else in this space, and how can I emphasize that in my planning?”

📅 Pro-Tip: The “Second Brain” Sync

If you use Notion, Obsidian, or Apple Notes, you can use AI to bridge your notes and your calendar.

  • The Summary Bridge: Ask the AI to summarize your long-form notes into a “Description” field for your calendar database.
  • The Milestone Generator: If a project is big, ask the AI to break it into 5 “Micro-Milestones” and assign them to specific days leading up to launch.

🧭 Next Steps

  • Master Your Voice: Complete the Wordsmith Starter Pack to build a reusable style system and learn how to “Red Team” your drafts.
  • Design Your Visuals: Need the perfect featured image? Explore our Image Generation guide to craft consistent, branded visuals with Midjourney and DALL-E.
  • Fuel Your Pipeline: Return to Blog Ideas to generate fresh angles and “Gap Filler” topics for your calendar.

⚠️ A quick note

A calendar is a guide, not a prison. AI doesn’t know your exact analytics or real-time energy levels. Use these suggestions as a starting point, but always leave room for spontaneity.

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