📝 The Script Architect: Writing for Video & Voice
Writing for the screen (or the ear) is different from writing a blog. It’s about rhythm, visual cues, and the “Hook-to-Value” ratio. Whether you’re scripting an educational tutorial or a character-driven series like The Pancake Delivery Frog, AI is your lead writer and assistant director.
⚡ Quick Win: The “Retention Hook” Generator
Use this to stop the scroll in the first 5 seconds:
Try this prompt:
“I am making a video about [Topic]. Give me 3 different opening hooks:
- The ‘Cold Open’ (starting in the middle of a mistake).
- The ‘Curiosity Gap’ (posing a question that won’t be answered until the end).
- The ‘Visual Shock’ (describing a chaotic scene for the AI video generator to render).”
🏗️ Scriptwriting Missions
🛠️ Mission 1: The Pacing & Beat Architect
A great video needs a skeleton before it gets skin. Use AI to map out the “Beats” so your story never drags.
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The 6-Beat Skeleton Try this: “Turn this topic into a 6-beat structure (Hook → Problem → Setup → Value → Twist → CTA) with estimated timestamps for a 5-minute video.”
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Platform-Specific Pacing Note: TikTok pacing ≠ YouTube pacing.
Try this: “I am scripting for [TikTok/YouTube]. Rewrite this draft. If it’s for Shorts, shorten the beats and remove all filler. If it’s for YouTube, add more narrative breathing room and deeper Value sections.”
🛠️ Mission 2: The Scene-to-Prompt Architect
If you are using AI video tools like Veo or Flow, your script needs to include “Visual Prompts” that the generator can translate into motion.
- Dual-Column Scripting & Shot Variety
Try this: “Take this script segment: [Paste Segment]. Rewrite it as a two-column table (Dialogue vs. Visual Prompt).
Shot Variety Tip: Alternate between wide, medium, and close-up shots to keep the visual rhythm strong.”
Architect’s Note:
• AI video models work best with short, clearly defined scenes. Keep each visual beat to 3–6 seconds.
• Give the AI one clear visual idea per scene to avoid “camera chaos.”
• Ask for seamless transitions between scenes so the video doesn’t feel like disconnected clips.
🛠️ Mission 3: The Dialogue & CTA Lab
Write for the ear, not the eye. AI-generated voices sound best when the text is conversational and human.
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The Dialogue Naturalizer Try this: “Rewrite this dialogue to sound like two real people. Include natural interruptions, half-sentences, and contractions. For character consistency (e.g., Arten the Frog), apply this persona: [Character Traits].”
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The CTA Variation Generator Try this: “Generate 3 Call-to-Action variations for the end of this script:
• one soft (suggesting another video),
• one direct (subscribe now),
• one story-based (connecting the CTA to the video’s theme).”
🎬 The Digital Director: Final Polish
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The Retention Stress-Test:
“Mark any section where the pacing slows down. Suggest where to add a Visual Reset (new B-roll, text overlay, or cutaway) to keep the energy high.” -
The ‘So What?’ Check:
“If a viewer only watched the first 60 seconds of this script, what is the one thing they would learn?”
🧭 Next Steps
- Master the Pack: Dive into the Video Architect Pack to engineer retention into every script.
- Visualize the Scene: Turn your Column B prompts into reality in the Image Generation guide.
- Fuel the Story: If you’re stuck on the plot, visit Writing Prompts for story-starters and genre inspiration.
⚠️ A quick note
AI is great at structure, but it struggles with timing and comedy. If a joke or a dramatic pause feels “off,” trust your human gut. You are the director; the AI is just the script supervisor.