Marketing can be one of the biggest time-sinks for a small business. AI helps you create better content, reach customers more effectively, and offload the repetitive “busy work” that keeps you from the projects you love. It’s like having a marketing department that never sleeps.
⚡ Quick Win: The “Instant Description” Prompt
Use this to turn a basic idea into a professional product highlight:
Try this:
“I’m launching a new [e.g., handmade candle / classic console radio chassis]. Write a professional but inviting product description for my website. Give me two versions: a short, punchy paragraph and a bulleted list of 3 key features.”
📸 Pro-Tip: Snap a photo of your product or a rough sketch of your project and ask:
“Can you write a catchy social media caption for this photo that focuses on the craftsmanship and care involved?”
💡 The “No-Burnout” Brainstorm
AI is the ultimate partner for getting past a blank cursor. Use it to generate ideas for your next sale or event.
Try this:
“Help me brainstorm 5 creative marketing ideas for a [e.g., Spring Sale]. Include one idea for an email blast, one for social media, and one for a local partnership. Keep the tone helpful and no-nonsense.”
🎯 Find Your “Hook”
If you know who you’re talking to but aren’t sure how to say it, ask AI to find a new angle for your messaging.
Try this:
“I’m marketing to [e.g., busy parents / tech hobbyists]. Give me three different ‘hooks’ or value propositions for my [Product/Service] that would specifically appeal to their daily struggles.”
📈 Competitor Intel (The Fast Way)
Save time on research by asking AI to summarize what matters most in your market. This helps you position your product where customers actually feel the pain.
Try this:
“What are the most common things customers complain about in reviews for [Product Category]? Summarize the top 3 pain points so I can make sure my business solves them better.”
🧭 Next Steps
- Test the tech: Try the Quick Win prompt for your newest product or service.
- Get the look: Use the Branding & Copywriting guide to make sure your AI-generated text matches your unique voice.
- Go deeper: Check out the Advanced AI & Agents guide for multi‑step marketing workflows and automations.
- Stay safe: Review the Safety Guide to ensure you’re protecting your business data.
⚠️ A quick note
AI may not fully understand your unique brand voice or local community. Always review and polish the content to ensure it fits the personal touch your customers expect.